Phoenix, Arizona33.45° N, 112.07° WEst. 1995

Sal
Peña

CEO & Managing Member, Pena Family LLC

I run a family-owned labor staffing company that has put Arizonans to work since 1995. My job is to make sure our clients get crews they can count on, and our people get steady work and a fair deal.

1995
Company founded
2017
Joined leadership
250+
Field workers placed
30yrs
Serving Arizona
About

Pena Family LLC started as a family business in 1995. I joined on January 1, 2017, and today I lead it as CEO and Managing Member.

We supply dependable field labor to Arizona employers in agriculture, building materials, lumber, truss manufacturing, and steel. On any given week, roughly 250 of our people are on job sites across the state. The work is physical and the schedules are tight, so the details matter: accurate payroll every week, clean billing, safe sites, and supervisors who show up.

Since stepping into leadership, I've focused on building the systems a growing company needs. That has meant formal financial policies and an operating agreement, standardized staffing agreements for clients, written safety programs, and a modernized accounting setup so decisions get made on real numbers.

Leading through the hard weeks

When avian flu hit one of our largest agriculture clients in 2025, much of the work disappeared almost overnight. We built biosecurity protocols with the client, kept our crews informed, and kept the company steady while operations recovered. That client is now most of the way back to full speed, and we expect to finish ahead of where we were before.

A staffing company is only as good as its word. The client has to trust the crew will be there, and the crew has to trust the check will clear.

How I work

I stay close to the numbers. I reconcile payroll against billing every week, I make my own entries in the books, and I'd rather fix a problem on Tuesday than explain it on Friday. I work alongside a small, experienced team that handles operations, HR, billing, and site supervision.

What I stand for

Three things I hold the company to

Show up

Crews arrive on time and ready. If something changes, the client hears it from us first.

Pay right

Every worker paid accurately and on schedule, every week, no exceptions.

Keep it family

We're a family company, and we treat our people and our clients like they matter.

Off the clock

When I'm not running the company

AVIATION

Pilot

Flying is where I clear my head. There's no better view of the Valley than from a few thousand feet up.

GOLF

Golf

A serious student of the game and the gear, from custom-fit irons to a home simulator for practice on hot summer days.

AUTOMOTIVE

Cars

A lifelong car enthusiast with a soft spot for performance machines, especially Porsche and Mercedes-AMG.

PHOTOGRAPHY

Photography

I shoot wherever I travel and try to bring back pictures that tell the story of the place.

KITCHEN

Cooking

Cooking for family and friends is how I unwind, and the kitchen is usually where everyone ends up.

TRAVEL

Travel

Good food, great golf courses, and new cities. Some of my best ideas for the business come from time away from it.

Get in touch

Need a crew you can count on?

For staffing inquiries, partnerships, or speaking with me directly, reach out through Pena Family LLC.

Companypenafamilyllc.com
OfficeAhwatukee Executive Plaza, Phoenix, AZ